Senior UX leadership. Hands-on product design.

I'm Daniel Birch, founder of UserXD. I help teams modernise digital products and improve customer journeys, combining fractional UX leadership with research, hands-on product design and conversion-focused UX audits.

I help you solve customer problems and turn product ideas into practical experiences.

Book a free 30-minute call with me to discuss your goals and where UX research, strategy or design could help.

Talk to Daniel
Cta | UXD

Benefits for...

Empower your product vision with exceptional digital user experience. Deliver intuitive, engaging and effective digital products.

earth | UXD
Create world class product user experiences
Account group | UXD
Add or Scale your UX team
Desktop | UXD
Increase efficiency with design systems
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Exceed your product goals and KPIs
Glasses | UXD
Lead the product vision
Head light | UXD
Validation through user testing
Handshake | UXD
Improve collaboration and innovate
More about Products

User-centered design solutions that not only look great, but drive customer satisfaction, engagement and growth.

earth | UXD
Create world class web user experiences
Magnify | UXD
Increase conversions
Account group | UXD
Improve customer loyalty
Flag | UXD
Improve retention and acquisition
Dollar | UXD
Improve Cost-Effectiveness
Head light | UXD
User research to guide design and strategy
Dollar | UXD
Get a clear competitive advantage
More info

Deliver a seamless and engaging user experience, resulting in increased conversions and customer loyalty.

earth | UXD
Create world class product user experiences
Account group | UXD
Improve User Acquisition
Desktop | UXD
Increase User Engagement
Flag | UXD
Speed up Time-to-Market
Glasses | UXD
Find a better Product-Market Fit
Head light | UXD
Increase Credibility
Dollar | UXD
Improve Cost-Effectiveness
More info

How I work

I work alongside product, leadership and delivery teams, combining senior UX guidance with hands-on research and design. I start by understanding your users, business goals and constraints, then turn those insights into clear priorities, practical designs and decisions your team can act on.

How we work | UXD
User | UXD

Getting started with UserXD

Material symbol | UXD
UX Audits

I help you understand your current experience and identify the improvements that matter most for your users and business. Learn more about UX Audits.

sprint | UXD
Sprint framework

I use two-week design sprints to agree priorities, review progress and keep work ready for delivery. Scope and cost are agreed around the work your team needs.

Refresh | UXD
Adaptable workload

Scale up or down monthly based on your project needs to achieve your goals.

Ruler | UXD
Small to large projects

I support focused projects and longer engagements, working alongside your team from discovery through to delivery.

Light | UXD
Workshop Facilitation

I facilitate half-day and full-day workshops, tailored to your team's goals, questions and decisions.

What I can help with

Team work | UXD

UX Design Strategy

Solving complex problems for real-world impact.
  • Design process planning and execution
  • Idea/feature validations
  • Experience mapping
  • Value proposition creation/testing
  • UX company strategy audit
  • Stakeholder alignment
  • Ideation
  • Design sprint planning
Team work | UXD

UX Research

Understand your product’s users for insight-led strategy and direction.
  • User interviews
  • UX Audits
  • User testing
  • Quantitative survey research
  • Unmoderated user testing
  • Competitor research
  • Card sorting and IA planning
Ux/ui | UXD

UX Design

Improve efficiency and quality across your product UX with the best processes and design.
  • UX/UI design
  • User flows
  • Pixel perfect design
  • Wireframes
  • Prototype creation
  • User stories
  • Design system creation
  • Brand design
  • Documentation

Selected work

View all work

James Chang

Product Manager at Auxo during the engagement

...he laid the foundation for Auxo Workshop. In other words, he is bloody excellent, and knows our industry well from all the work he has done with us.

Greg Cantlon

Chief Product Officer, Triquestra

An unintended benefit of the prototypes that were produced for user testing workshops is that our development team have been able to work with them which simplifies the user stories, and means we have fewer UI bugs.

Testimonials | UXD

Sanchit Kaushal

Chief Technology Officer

It was a refreshing experience. The team was easy to talk to, flexible and approachable. Considering we had tight timelines, Daniel and User XD made sure that there was no compromise on the process, structure and quality of the deliverables.

Testimonials

What clients say

Need senior UX support for your next challenge?

Exit | UXD
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