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Whip Around

Navigating the Road to Success for Fleet Management Solution

The Results
  • Increased customer engagement
  • Increased conversion rates
  • Better adoption of Free Trials
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The Brief

Whip Around, a fleet management solution provider, was looking to refresh its website with a focus on improving conversion rates, making navigation easier, and communicating key messages effectively with site visitors.

The Solution

Keeping the website simple and allowing the key tasks of requesting a demo, free trial, or downloading a resource were our priority. We also need to make sure the amount of information is correct for customers to learn about the various things on offer and not need to call.

The new Whip Around website encourages users to explore the product page to determine what they need. It’s easy on both user and the company to give a demo or a free trial with less friction.


We used several methods to conduct design discovery, e.g., customer interviews, web analytics, persona definition, and card sorting.

By conducting these activities, we were able to gain a deeper understanding of target users, create a website that meets their needs.


Card sorting results provided insight into how users categorized information and create a website structure that is easy to navigate. Card sorting helps to define a Whip Around’s new sitemap by organizing the content in a way that is understandable and user-friendly. By using card sorting, designers can create a website structure that meets the needs of the target audience and results in intuitive navigation.

Develop and Deliver

The design process starts with wireframes and low-fidelity prototypes that focus on testing user flows and how information is presented. As the concept for a design becomes closer to the stakeholders’ expectations, we gradually worked toward high-fidelity prototypes that are closer to a representation of the final product.

Final Design

The Results

Dots | UXD
UserXD delivered a comprehensive UX audit of our website and customer journey enabling us to create a clear plan for our website redesign.
Jack Walsh
Director or Marketing - Whiparound

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