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Services > Website UX & CRO

UX audits and CRO for clearer customer journeys.

Raised conversions rates by 2% and unified the design of 3 raceways in NZ.

Redesigned their website and booking form to drive improved conversions.

Doubled conversion rates, Biggest Feb & March in 5 years & increased channel share from 11- 18%

Website UX & conversion optimisation

I combine UX audits, customer research, analytics and hands-on design to improve website journeys. The focus is on helping visitors understand the offer, find what they need and take the next step, whether that is an enquiry, sign-up, purchase or booking.

How I can help

Clear, responsive website design

Conversion-focused UX audits

Understand customer needs

Improve key customer journeys

Validate ideas through user testing

Prioritise work before development

Plan measurable improvements

Let's review your website journey

Book a free 30-minute UX strategy check-in with me to discuss your website, conversion goals and where a UX audit or focused design work could help.

Book a strategy check-in

Talk to Daniel

How I work

A UX audit brings together customer needs, analytics where available and a structured review of key journeys. I prioritise recommendations by impact and effort, then design and test the changes with your team. Where traffic and tracking support it, I can help plan A/B tests and measure what improves.

Client feedback

UserXD put the user at the centre of the process and made smart design choices. We would highly recommend them for product design and UX.”

Brandon van Blerk

CEO, Tether

...he laid the foundation for Auxo Workshop. In other words, he is bloody excellent, and knows our industry well from all the work he has done with us.

James Chang

Product Manager at Auxo during the engagement

A focused place to start

Start with a UX and CRO audit or discovery workshop to understand the friction, identify opportunities and agree practical next steps.

Start

UX & CRO audit

Start

Discovery workshop

Whip Around

Whiparound came to us looking to improve their web conversions; as a digital product UX/UI web specialist agency, we knew how to help with a UX audit and redesign that got great results.

Cortex

Cortex is an Auckland software agency that needed a new website to help convert customers. As a UX consultancy, we knew just how to help and used UX strategy and design to bring it to life.

Need senior UX support for your next challenge?