Services > Product design & UX leadership

Fractional UX leadership. Hands-on product design.

Vodafone | UXD
Doubled conversion rates, Biggest Feb & March in 5 years & increased channel share from 11- 18%
Les Mills | UXD
We helped their on demand app drive 300% growth and 69% conversion from trial to member.
Open Universities | UXD
Unified their 3 learning platforms and saw a huge % increase in user engagement.

Senior product support, working alongside your team

My experience spans SaaS, banking, education and consumer products, including UX leadership at Les Mills. Through UserXD, I work alongside product and engineering teams to modernise platforms, simplify complex workflows and turn research into practical designs.

Hpd Services | UXD

From product direction to design delivery

I combine strategic UX leadership with hands-on delivery, adapting the support to your team's priorities, capability and stage of product development.

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Fractional UX leadership

I help set UX priorities, align stakeholders and plan the research and design work around your product goals. I work alongside your existing team, bringing senior guidance, design reviews and practical support for important decisions.

Icon | UXD

Hands-on product design

I research user needs, map complex journeys and develop wireframes, prototypes and responsive UI. User testing and early reviews with product and engineering help refine the design before development.

Icon | UXD

Design systems & AI workflows

I create reusable design patterns and help teams set up practical AI and agentic workflows for exploration, prototyping and documentation. Design reviews and coaching help your team apply those foundations, with human judgement and validation guiding the work.

Flexible support with a clear scope

Work with me through ongoing fractional support, a focused project or two-week design sprints. I agree priorities, scope and review points with you upfront, then adjust the plan as your product needs change.

Ux budget | UXD

Let's discuss your product challenge

Book a free 30-minute UX strategy check-in with me to discuss your product, ways of working and a practical next step.

Book a strategy check-in
Talk to Daniel

Client feedback

Icon | UXD
It was a refreshing experience. The team was easy to talk to, flexible and approachable. Considering we had tight timelines, Daniel and User XD made sure that there was no compromise on the process, structure and quality of the deliverables.
Sanchit Kaushal
Chief Technology Officer
Icon | UXD
...he laid the foundation for Auxo Workshop. In other words, he is bloody excellent, and knows our industry well from all the work he has done with us.
James Chang
James Chang
Product Manager at Auxo during the engagement

A focused place to start

Start with a UX audit or discovery workshop to identify priorities and agree practical next steps.

Our process graphics | UXD
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UX Audit
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Discovery workshop
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Need senior UX support for your next challenge?

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