Game Over had a website that didn’t attract and convert enough. It offered a poor User Experience that left people unsatisfied and unlikely to book an event.
UserXD delivered a fully functional, high quality website that excelled in User Experience. Through vigorous research, testing and iteration, we managed to create a new product that attracts, converts and earns for Game Over.
We started by looking at competitors in the same space with similar products to learn from.
User flow and use cases
We spoke in detail with the Tether team to understand who needed to use the product and what features mattered to who. We used high-level and detailed user flows to plan out the experience with feedback from the product team. We organised an information hierarchy based on user goals.
We took our research findings and developed new wireframes that we then user tested. These then became the blueprints for the new high fidelity designs and development.
After user testing our designs, we were ready for development and delivery.