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Game Over

Revving Up the Fun: Elevating Game Over's digital experience 10x

The Results
  • Daily sales increased up to ten times.
  • Record sales: $5,500 in one day.
  • Doubled the average conversion rate.
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The Brief

Game Over had a website that didn’t attract and convert enough. It offered a poor User Experience that left people unsatisfied and unlikely to book an event.

The Solution

UserXD delivered a fully functional, high quality website that excelled in User Experience. Through vigorous research, testing and iteration, we managed to create a new product that attracts, converts and earns for Game Over.


We started by looking at competitors in the same space with similar products to learn from.

User flow and use cases

We spoke in detail with the Tether team to understand who needed to use the product and what features mattered to who. We used high-level and detailed user flows to plan out the experience with feedback from the product team. We organised an information hierarchy based on user goals.


We took our research findings and developed new wireframes that we then user tested. These then became the blueprints for the new high fidelity designs and development.

  • Wireframes
  • User testing

Develop & Deliver

After user testing our designs, we were ready for development and delivery.

  • Hi-Fi prototype
  • Custom made website
  • Integrated with existing booking system
  • Fully integrated with analytics
  • Developed with Webflow

The Results

Dots | UXD
“I highly recommend UserXD if you are looking to take your business to the next level. Having user experience at the forefront of your thinking it critical for success..”
Jennifer Kerr
General Manager

Are you ready to power up your results and augment your team with our UX expertise?

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