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Pepi Ora

The brief

As part of the Vodafone foundation we did a 2 week sprint with Ngati Porou Hauora to help get the basics of their product off the ground and in a position for the next round of funding. You can see a short video about the organisation here

Pepi Ora has been developed for Ngati Porou Hauora, a small Primary Health Organisation that spans the East Coast from Potikirua in the north to Te Toka-a-Taiau in the south.  Many people in Ngati Porou live in very remote and rurally isolated communities along the coast, accessing health information can be a challenge when you are raising a family. Through tradition and technology, Pepi Ora has been co-designed to support young families to make a positive difference in their childrens lives and future.

Our approach

As we only had to 2 weeks to get something to development we used the design sprint methodology which is a super quick way to turn an idea into an MVP.


New mums based in rural areas of New Zealand where accessing health information can be a challenge


In just 2 weeks to go from ideation through to a working prototype and MVP.


Mothers are not taking good enough care due to difficulties this initiative should help drive engagement and get them to their midwives appointments.


We sat down with all the key stakeholders and did in-depth interviews to really understand the product and most importantly understand who the users are what there pain points might be.

Competitor analysis

We did a look over the many other baby apps and similar products to get ideas and see where we could borrow other design patterns.


After talking to stakeholders we then went onto talk to some of the mothers and fathers to shape high level personas and use cases.


User stories

This then allowed us to create user stories which are critical to drive the key features of the app.

Features priority

From our personas and user stories we then started to prioritise our requirements for a Minimal Viable Product. We broke them down by business priority, user priority and technical feasibility.

User flows

We broke down the key stages of pregnancy that needed to be put into the experience and then created user flows.

Sketch & decide

low fidelity wires

Low fidelity wireframes were first sketched and then mocked up into a prototype to test with users and stakeholders.

Site map created

From our user testing we made some design amends and defined a site map, this then enabled us to take the designs into high fidelity for development.

Prototype and validate

Finished high fidelity design

We created a simple design style sheet and then applied it to create pixel perfect high fidelity designs.

The results

Pepi Ora was successful in getting funding for the next stage of the project and is currently under development.

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