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How to Get Valuable Customer Feedback on Your Website

Saturday, July 15, 2023

Customer feedback is a vital resource for any business looking to optimize its website and user experience. At UserXD, we believe in the power of customer insights to drive meaningful improvements and are here to help you gather and utilize valuable feedback. In this article, we'll explore the top methods for collecting customer feedback on your website.

1. Online surveys and polls

Online surveys and polls are popular methods for collecting customer feedback. Use tools like SurveyMonkey, Google Forms, or Typeform to create short, focused surveys that ask users about specific aspects of your website. Place these surveys on your website using pop-ups, exit-intent prompts, or embedded forms. Keep the surveys brief and straightforward to encourage more users to participate.

2. Feedback widgets and buttons

Integrate feedback widgets or buttons directly into your website to provide users with an easy way to share their thoughts. These tools, such as UserVoice or Hotjar, allow users to submit feedback on specific pages or features, giving you valuable insights into their experiences. Widgets and buttons are non-intrusive and can be customized to match your website's design.

3. Live chat and chatbots

Live chat and chatbots offer real-time communication channels that enable you to collect feedback and address any issues users may encounter. By providing immediate assistance, you can enhance the user experience and gather valuable insights into your website's usability. Consider using tools like Intercom, Drift, or Tawk.to for implementing live chat or chatbots on your site.

4. User testing

User testing involves observing real users as they navigate your website and complete specific tasks. This method provides in-depth insights into user behavior, uncovering potential pain points and areas for improvement. Use platforms like UserTesting or TryMyUI to recruit participants and conduct moderated or unmoderated user tests.

5. Analyzing website analytics

While not direct feedback, analyzing your website's analytics can provide valuable insights into user behavior and preferences. Tools like Google Analytics or Adobe Analytics allow you to track metrics such as bounce rates, session duration, and conversion rates. Use this data to identify patterns and trends that may indicate areas where your website could be improved.

6. Social media and online reviews

Monitor social media platforms and online review sites to gather customer feedback about your website. Users often share their experiences and opinions on platforms like Twitter, Facebook, LinkedIn, or review sites like Trustpilot and Google Reviews. Engage with your customers on these platforms, respond to their feedback, and use the insights to inform your website improvements.

7. Email and contact forms

Encourage users to share their feedback via email or contact forms on your website. Make it easy for users to find your contact information and provide a clear call-to-action (CTA) that invites them to share their thoughts. Ensure that your team responds to feedback promptly and professionally, addressing any concerns or issues raised by users.

8. In-person or virtual interviews

Conducting in-person or virtual interviews with your customers can provide in-depth insights into their experiences with your website. While more time-consuming and resource-intensive than other methods, interviews offer a unique opportunity to ask open-ended questions, delve into users' thought processes, and gather detailed feedback on specific aspects of your website.

How can UserXD help you with getting valuable feedback on your website

UserXD is commited to helping businesses like yours with getting valuable feedback to improve your website. We will start with a UX Audit by working side by side with you to understand your users and the key jobs to be done. It typically takes 2-4 weeks to complete, and the output is a strategy that you can incorporate to get better results.

A UX audit is best for websites, digital products, e-commerce stores, apps, internal products, software, and prototypes. The cost and duration depend on the complexity and the stages of the experience.

You can choose between Mid-Level Audit and High-Level Audit based on your needs. We are offering a FREE 45 mini UX audit, to get yours please fill out our form here to register your interest and we will be in touch.


Collecting customer feedback is essential for making data-driven improvements to your website and user experience. By implementing the methods discussed in this article, you can gain valuable insights to drive your website's ongoing optimization. UserXD is committed to helping you leverage customer feedback to enhance your website and achieve your business goals.

Written by Daniel Birch

CEO at UserXD

Posted on:

Saturday, July 15, 2023



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