About USERXD
WHAT YOU NEED TO KNOW

GET TO KNOW US

user led design

ABOUT US

dANIEL birch

UX STRATEGIST / FOUNDER

We use design thinking, user led insights to build the experience your customers want. UX strategy and design for start up’s and digital products.

UserXD is the brainchild of Daniel Birch. After 17 years of award-winning UX strategy and design for Vodafone, Open University Australia, Competenz, Les Mills International, and many others, I now help companies, clients, and audiences of all sizes create user led digital experiences and products.

For Les Mills International I led out a CX and UX strategy that saw there digital on demand product go through 400% growth in just 2 years, while maintaining a record low churn and reaching out to customers all over the world.My work for Les Mills won me a NZ Best Design bronze award in 2020.

For Vodafone I redesigned the NZ broadband checkout experience which in turn doubled the conversion rate, created the biggest Feb and March in 5 years for sales and increased channel share from 11% to 18%.

For Competenz I led design across a custom Learning management system that saw the company move from paper learning into the digital space that they now pioneer for NZ trades and learning.

I have seen so many digital experiences fail due to poor user experience and incorrect assumptions. I know that a planned approach that looks at user behaviour and pain points in detail with a need to solve them are key to a products success.

UserXD solves those problems for you saving money and time in poor design that needs re development.

When I am not working you will find me at home with my partner entertaining my 1 year old daughter with some out of tune karaoke or playing and coaching my 11 a side football team on a Sunday afternoon.

If you want to catch up to have a chat about your product and how I might be able to help feel free to call or email dan@userxd.co

10

Team Member

99%

Positive Feedback

107

Sleepless Hours

1000+

Cups of Coffee